Brand Identity / Packaging
A concept brand developed for a student run company initiative, built around a luxury sportswear label with a bold and playful visual identity. The project encompasses logo design and packaging mockups, unified through a flamingo and aqua color palette that brings an energetic yet elevated aesthetic to the brand.
The identity system is built to work across apparel, packaging and advertising. The logo mark features a bold illustrated character that anchors the brand's personality across every touchpoint.
