Brand Identity / Merchandise
A concept brand developed for a student run company initiative, featuring a fully realized identity for a luxury ski apparel brand. The project spans logo design, brand guidelines and prototype merchandise, brought together through an elegant hot ember and jet coal color palette that balances boldness with high end aesthetic sensibility.
The brand identity system extends from a wordmark and icon across packaging, merchandise and brand documentation. Clear guidelines establish rules for color and imagery to ensure the brand remains consistent across all applications.
