Advertising / Campaign
A multi-format advertising campaign concept for Steam, placing iconic video game imagery into urban outdoor environments. Each piece integrates sleek silhouette driven visuals with bold environmental placements, using a jet black and coral red palette to create striking contrast against real world settings.
The campaign spans transit shelter lightboxes and large format billboards. Silhouetted characters from iconic Steam titles are stripped back to their most recognizable forms and placed at scale in city environments, creating a sense of discovery for players who recognize them.
